In 2003 he came up with the idea of designing something as basic as a functional bag incorporating an exchangeable flap. At first the flaps were blank and the set included a series of markers, enabling upcoming graffiti talent the space to create their own 'Piece'. A bit later a 'Collection' of flaps was added to the line. In less than two years Peter van Veldhoven has used the Tagger bag to successfully make contemporary art (with a message) mobile. Moreover, the completed forms are not accidental. Think of TV and multimedia. Tagger bags have a high zap-quotient, you determine the image yourself - the one that best reflects your feelings. Perhaps it is this aspect in particular that make Tagger something more than just another bag... it's your bag!

TaggerBags 起源於一位對塗鴉、嘻哈文化以及現代流行藝術相當有熱忱的設計師 Peter van Veldhove。Peter不僅為多媒體設計師，也是Tagger bags產品設計師，他以街頭元素賦予每個Tagger bag不同的風格和故事。在他看來，塗鴉不只為一個靜態的藝術，同時可以讓所有人帶著”它”出門。
Peter在2003年時想做出一款前所未有的Tagger bag，”它”能夠自由組合和變化面板，就像把每個包包的面板當作一面自由創作的塗鴉牆。起初，設計師們拿出一些單一顏色的包包面板，接著使用各種如馬克筆等的塗鴉工具去做彩繪，創造出自己獨一無二的面板。不久，他們創造出許多不同風格的”系列”面板。不到二年，創辦人Peter成功讓”Tagger bag”成為大家傳達藝術訊息的”行動塗鴉牆”。不只如此，Tagger bags與電視及各數位媒體合作，並創造出可以決定自己獨特思想，也能夠完全反應個人風格的包包。或許，這就是Tagger bags與別的品牌包包最不同的地方，因為他不只是”一個”包包,，而是為你個人”專屬打造”的背包(It’s your bags!)!